Doug Stone | For Tequila Lovers

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Doug Stone


From Bazooka Joe to Cabo Wabo, what a long strange trip its been

Doug first experienced quality spirits via single malt Scotch soon after arriving at a double-digit age. A suburban ne-er-do-well, he discovered, hidden behind bottles of cheap clear liquor, his father’s secret cache of the “Wee Dram.” His fathers liquor selection (Popov Vodka, ShopRite Rum, and 4-5 bottles of outstanding single malt whiskies) left him little option.

In 1967, at the tender age of 6, Doug discovered the power of Social Networks when he became a charter member of what was arguably the worlds first: The Bazooka Joe Circle of Friends. However the cost of the annual membership (100 bubble gum wrappers) proved unsustainable given his dentist-fathers abhorrence for gum chewing, so he was left no choice but to resign his regional coordinator position at the age of 8.

For the next 38 years Doug drifted directionless in search of community affiliation, but his internet involvement began in 1993. Prior to starting ForWhiskeyLovers (see below), Doug served as Group Director of Interactive Media at Siegel+Gale; as CEO of online marketing firm Abstract Edge; and Vice President of Interactive Marketing for Starwood Hotels and Resorts, then the world’s largest hotel company.

The idea for a community ForWhiskeyLovers stirred in him in 2010 during his search for a bottle of a brand that had gone extinct, and it was then that he essayed to harness his near-two-decades of interactive online technology, content-creation, e-commerce and marketing experience to the noble cause of rescuing endangered scotches… primarily for his own use, once the clock nudges past 6 (PM, usually).


ForTequilaLovers and a Buddy Booondoggle

It was shortly after launching ForWhiskeyLovers, while on a “buddy boondoggle” with his best friend (who shall go nameless to protect his legacy and kids), that Doug had his first encounter with true 100% Weber Blue Agave Tequila. At this now-closed Mexican Restaurant in the woods of Maine, a glass of Cabo Wabo Reposado gave instant spirit-ual inspiration for the launch of ForTequilaLovers

Happily married to his beautiful and saintly tolerant wife Gabriella, and father of four amazing kids, his secret hideout is in the historic lower Hudson Valley, along the banks of America’s first information superhighway: the Hudson River.

He also claims to make the best damn chili you'll ever taste.

From Bazooka Joe to Cabo Wabo, what a long strange trip its been